The business side of the ipl is much bigger than what we see on TV or Phone. When we watch the favorite team we enjoy the sixes, fours and catches, But do you know how much revenue generate from ipl per year?. Broadcasting rights, ipl sponsorship, merchandise sales and many others. From team auction to Fantasy cricket, every app in ipl designed to make money. In this blog we are am going to explore 10 shocking ways the ipl earns so much money.
1. Huge broadcasting rights
One of the biggest revenue generate from Broadcasting right like selling to TV rights and online rights. Companies pay huge amount of money just show the ipl game on thier channels and apps. In 2022 companies like disney star and viacom18 paid almost 44000 crore for 5 year contract. This shows how valuable an ipl game is for broadcasters.
2. Big ipl sponsorship deals
Another one is ipl sponcership, big brands like Tata, Cred, Dream 11 etc pay huge amount of money to show thier name in jerseys, name of the match and even ground advirtisment. Teams also get sponcership that also generate revenue for team.
3. Franchise fees and team brands
Owning a team means purchasing luxury item from store. Companies pay huge amount of money to buy team. newer teams like Gujarat titans and Lucknow super giants were sold for record-breaking amounts. In every year the team still growing so amount also.
4. Merchandise sales
In every matches fan loves buy thier favourite team jerseys, caps and other things, this will become a lot of amount to team and league. Some fan only buy original jersey for thier team rather than duplicate one.
5. Ticket sales and stadium revenue
Cricket tickets are the another way of amount generating. Stadiums are often full during the matches. tickets for popular games can sell out in minutes and price become high, especially during playoffs, semi-finals and finals.
6. Licensing and digital content
IPL is not only generate through streaming platforms but also selling short clips, interviews and special video for different platforms. Youtube , amazon prime and many apps pay to show IPL related content.
7. Fantasy cricket and gaming apps
Fantasy Apps like Dream 11 or My11circle are super popular in the time of ipl. Millions fans create thier fantasy team in to the game. These apps make huge amount of money and some apps sponsor teams in IPL and events, adding more to the business side of ipl.
8. Celebrity promotions
Bollywood celebrities like Shah Rukh Khan and Priety zinta are the owner of KKR and PBKS. Celebrity attention make team more valuable and this will help make some money.
9. International rights
The ipl is not loved within India, its also watch from Indians from another country. The league will sell thier rights in the USA, UK and even some middle eastern countries. This international love adds crores of rupees to the total revenue.
10. Vip packages and Corporate boxes
Companies and rich fans get corporate boxes to see the matches and special hospitality during matches. Packages include food, drinks and the best seat in the gallery. Corporate boxes bring in crores for every ipl game.
Why the IPL is a money-making machine
For viewers IPL is just a game and entertaining But reality in background they are making huge amount money through this. Every second of an ipl game is used to make money through ads, sponsorships, fantasy games, merchandise, and much more.
with new technology like NFT (digital cards), virtual reality, and international leagues, the ipl will keep growing and making more money in the future.